WBEJ - Established, Invested, Informs and Entertains

As Elizabethton/Carter County, Tennessee's oldest radio station, WBEJ's long established and steady listening audience has enabled the station to remain one of the best media buys in the Northeast Tennessee market.

Since July, 1946 WBEJ has provided its listeners with a mix of local and regional news and information, with the music most preferred by the Carter County and surrounding area radio listeners. As a result, WBEJ has maintained its veteran listeners, yet also attracts younger audiences by adapting programming adjustments in conjunction with changing popular trends in the radio listening market. Because country music has been the most popular format in the Northeast Tennessee area including Carter County for over a decade, WBEJ uses a contemporary country music and local/regional information programming mix to maintain and expand its audience base.

To enhance our programming and coverage area, WBEJ added the FM 107.9 FM frequency in 2012.  This provides a clean stereo signal for our listeners and advertisers.  

WBEJ utilizes the service of World Wide News at the top of each hour 24 hours a day and adds local news and weather to World Wide News in the morning and afternoon drive times to enhance its appeal to area listeners.

WBEJ has a prospective 59,000 listeners in Carter County, and serves the entire TRI-CITIES Market Area with its broadcast signal covering a population numbered in the hundreds of thousands.

Further enhancement of WBEJ's programming and listener appeal is achieved with exclusive broadcasts of local high school football and basketball games and events of local interest.

Employment Policy....

It is the policy of WBEJ Radio to provide equal employment opportunity to all who qualify without regard to race, color, religion, national origin, gender, age, disability or any other characteristic protected by law.  If your organization distributes information about employment opportunities to job seekers or would like to learn about current job openings, contact WBEJ Radio at WBEJ Radio, 510 Broad Street, Elizabethton, Tennessee 37643. .

WBEJ Radio is an equal opportunity employer.

Lia Knight

Lia Knight
8:00PM-1:00AM

250X250 Salisbury

8:00 P.M. - 1:00 A.M. with Lia Knight:
Way back in the late 60’s, in a small little Kentucky town, I came screaming into this world. My mom,
a Southern Belle housewife, and my dad, a farmer, bar owner, janitor, banjo picker, had finally had
enough kids. I was the last of four and, believe me, I think I was the reason they didn’t want
anymore! I grew up in an even smaller town in Kentucky, with not much to do there but plug my
ears while my dad tried to pick his banjo and run through the sprinklers on a hot summer’s day. I was
Daddy’s Little Girl. Even though I hated that banjo, I loved my dad. The hardest thing I ever went
through in my life was the death of my dad. That was 1983, when I was only fifteen. Too much for a
young girl to take! I left Kentucky, my family, my friends and my life behind and moved hundreds of
miles cross-country to be with my oldest sister, Connie (my role model, best friend and confidante),
and her husband. I finished school and, purely by accident, I got into Country radio. As far as this
show goes, I just want you to know that we all work very hard each night to put this thing together.
I’m so lucky to have such a great couple of guys to work with.